Patient Engagement Solution Leading Growth Drivers, Emerging Audience, Segments, Sales, Trends and Analysis to 2027
A broader notion known as
"patient engagement" combines patient activation with interventions
meant to heighten activation and encourage positive patient behavior, such as
getting regular preventive care or exercising. Some of the main factors driving
this market include expanding technology advancements, the acceptance of EHR
and health solutions, the prevalence of chronic diseases, supportive activities
by important market participants, and consumerism in healthcare. According to a
poll conducted in 2021 by Neaten Healthcare, 83% of ambulatory healthcare
respondents thought that patient
engagement solutions were crucial to the financial performance of their
organizations and the wellness of their patients. The report revealed another
factor driving market expansion: the COVID-19 pandemic.
The COVID-19 epidemic has had
unheard-of effects on both daily life and the global economy. Healthcare
systems around the world are subject to a heavy burden. Providers, payers, and
life science businesses started searching for ways to improve patient
involvement in a variety of contexts, including clinical trials, remote home
monitoring, and virtual consultations. Customers and their care providers
needed to be able to communicate virtually, which was made necessary by the
epidemic and the ensuing transportation limitations. Due to this, demand for patient
engagement solutions increased dramatically in 2020. However, it was noted
that this growth had slowed throughout 2021, and it is projected that the
market will expand significantly and steadily during the course of the forecast
year.
Artificial intelligence is the key
to patient involvement in the future. There are numerous technologies available
to recognize and forecast patient trends, improve communication, streamline
scheduling, pinpoint dangers, etc. Healthcare practitioners can give patients
individualized experiences by leveraging AI. Healthcare providers can provide
personalized customer experiences by anticipating the needs of the customer.
The frequency of patient interactions, the number of required appointments, and
the nature of necessary routine care are a few examples of these developments.
When providers engage with patients, it improves engagement and leads to a
better experience. Companies in the life sciences sector are concentrating on
improving the patient experience through their organizations, people,
procedures, and platforms. Can improve therapeutic adherence and health
results. The addition of aspects like patient data and security, patient
marketing, worldwide effects, and organization impacts continue to drive
patient engagement strategies to evolve, but this objective remains unwavering.
Companies and brands are
struggling to decide how the continuous, informed, and humanistic approach will
best serve patients and their families throughout the continuum of diagnosis,
therapy, recovery, and wellness as they strive to provide patient marketing,
communications, and support services in a seamless and informed manner.
Important parties in the Patient
Engagement Solution
Lin, Grace A., Meghan Halley,
Katharine A.S. Rendle, Caroline Tietbohl, Suepattra G. May, Laurel Trujillo,
and Dominick L
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